Mailchimp is a popular automation software that a lot of users end up trying out while browsing through the marketing software available. Unfortunately, Mailchimp has limited functionality, and is recommended more for the occasional “newsletter blast.” ConvertKit and Drip, on the other hand, give more control to the user when it comes to email automation and is thus better suited for small business owners looking to move beyond Mailchimp and into marketing automation.
ConvertKit has a system of automation rules that’s easy to learn, while Drip captures a visual flow of the user’s journey, allowing you to send campaigns, set timers, perform actions based on certain criteria, and more through a friendly interactive display. While ConvertKit has automation blueprints with easy icons to follow, Drip has a seamless user interface that’s simple to understand and intuitive in nature.
Each automation software has their pros and cons, and there’s no clear winner overall for this particular category. ConvertKit is the best automation software for professional bloggers, while Drip caters more to beginners new to email automation.
Created by Pat Flynn, ConvertKit has a lot of fun features to love, just starting with the responsive opt-in forms. You can set up which form you’d like to use for each call-to-action response on your website, which is perfect for customizing a CTA to get a higher conversion rate. Next up, ConvertKit has three set landing page templates that allow you to quickly design whatever customer page you had in mind. You don’t just get the tools to utilize automation with, you get to learn how to automate your book marketing in the process.
ConvertKit is for professional bloggers, first and foremost, so there’s a focus on better engagement with personalized email, automatic broadcasts, and scheduled emails for each blog post written. You save time and segment off which emails automatically get sent to which subscribers, giving you a wide spectrum of versatility. Eventually, once you get the system down and memorize your regular blog schedule, you’ll be able to attract a wider audience with each post that’s written.
Who falls under the category of “professional blogger,” though? ConvertKit is best for bloggers with an email list of at least 1,000 subscribers. For more effective marketing, this is also a useful tool for sectioning a blogger’s audience into three or more segments to target individual needs and niches.
Other impressive features include the multiple incentives option. Because you can create as many responsive opt-in forms as you want, you can assign each for a different incentive. For example, if one opt-in form gives the subscriber a free eBook, another opt-in form could automatically send a free guide. You can change which opt-in form pops up for each post, and you can set up a gift that automatically gets sent to those who subscribe via email.
Looking over at the software that co-founder Rob Walling helped launch, Drip offers a different UI experience. Instead of sections that are segmented off, you get a beautiful visual workflow builder that does half the work for you. Put completely in your hands, you have the option to tag subscribers whenever they perform certain actions, like try to leave the site, visit a certain page on the site, click a link in an email, and much more.
Drip has three specific options for how to send an email using their automation software. You can do a broadcast, which is perfect for timely promotional deals, sales, and special content posts. You could do a one-off, which is only triggered if a specific event occurs, like when the “Add to Cart” button is selected on the site or someone is found applying a tag.
Finally, drip campaigns, what Drip is best known for, is the meat of email marketing through this software. The campaign is a sequence of emails scheduled to be sent out on the appropriate dates. These emails could be a blog post series, an email learning course, a sale season where discounts change frequently, and much more.
While Mailchimp has options for drip campaigns, Drip has autoresponder sequences like broadcasts and one-offs that go above and beyond. You have the option to integrate everything a consumer does on your website into a response for a pop-up, one-off emails, and more. The best part is that Drip also helps you find the right group of subscribers to receive each email, which is just one of the many reasons as to why Drip is one of the best software for automation for beginners.
Pros & Cons
First, the important thing to remember is that there are more pros than cons for each software, including ConvertKit and Drip alike. ConvertKit, for example, has the benefit of having landing pages built in that you can customize, and they lead you through creating automated email sequences; at the same time, however, the reports delivered to you could probably provide more information overall. For ConvertKit, the drip email courses are easy to use and the opt-in forms are responsive and functional. Essentially, once subscribed, the subscriber can sign up for four different courses on your site without being considered four different subscribers.
To get a simple read on which opt-in forms work best, ConvertKit provides simplified statistics. The form will display how many people have seen each opt-in form, how many users have actually opted in, and which opt-in form is pulling in the most subscribers. If the conversion rate is readily visible and the tools that ConvertKit has is capable of increasing the conversion rate, you run into less problems overall.
ConvertKit offers no sort of free trial to start out, so an upfront payment of at least the first pack, which is $29, is required before ordering the software. The automation software also doesn’t have any subscriber tagging, lead scoring, or custom event options available. Likewise, it also doesn’t have heavy-duty email automation, subscriber activity streams, or list pruning. Basically, if you’re an author, blogger, or someone who frequently posts content, ConvertKit is an excellent automation software for you.
On the other side of the comparison spectrum, Drip has a variety of features and factors that play into its good side. For example, Drip has 14 different actions and 11 individual triggers as far as advanced email automation goes. It has important features like lead scoring, subscriber tagging, and over 30 integrations with payment providers.
You have to take the good with the bad, which appropriately transitions into the cons of getting Drip. Something ConvertKit has on Drip is that Drip is lacking landing pages. There are no landing pages, and Drip is better designed for those websites geared towards businesses or companies trying to make money. While it’s not a fitting software for a blogger to use, although if a blogger is also trying to sell something on a properly spread out scale, Drip is the answer.
While ConvertKit is most recommended for the professional blogger, Drip is geared towards bosses who sell eBooks, software, software as a service, consulting, coaching, online training, and much more. It’s for those who need just about every aspect of marketing automation and all variables that play into email marketing.
The pricing plans offered by ConvertKit are a bit different compared to what you normally see. All you have to do is drag and select the list size of your email subscribers, and you get to see the monthly amount you’ll be charged. For up to 1,000 subscribers, the starting plan is just $29 a month. You can get all the way up to a whopping 900,000 subscribers, which is $3,999 per month. ConvertKit has the convenience of being affordable, since the top four plans are each under $100 a month – and that’s for up to the tune of 8,000 subscribers.
One distinct feature ConvertKit has is that they automatically move you to the next tiered plan as you gain more subscribers. Some automation software has the tendency to penalize you until you manually make the change to an upgraded plan yourself. ConvertKit, on the other hand, aims to genuinely help you grow your audience, so they refuse to impeded that on any fronts.
The basic starting plan for Drip is $49, providing emails to up to 2,500 dedicated subscribers, with every feature incorporated except the more advanced Salesforce Integration and Remove Drip Branding options. The Basic plan is $49, and the Pro plan, a step up, is $99. With the Pro plan, you get up to 5,000 subscribers and all the features that the Basic plan has, along with the additional features Salesforce Integrations and Remove Drip Branding.
Drip is recommended for serious marketers looking to branch out – and branch out fast. If you find that the Pro plan doesn’t carry a sufficient amount of subscribers, there’s the Business plan, priced at $149. The Business plan has all the features the Pro plan has, but you can have up to 12,500 subscribers.
There’s also the option to input the number of subscribers yourself, on the custom High Volume plan. This fourth and final option rounds the number you entered up to the closest amount of subscribers possible. When tested, it looks like the number is theoretically infinite, since 10 million subscribers was inputted and the estimated plan price was $70,079, with the number rounded up to 10,002,500 subscribers.
There are a lot of things to love about Drip and ConvertKit both, but it’s easy to see that each software is geared towards a different niche of website owners and users. ConvertKit has landing pages, responsive opt-in forms, incentivized emails, gifts for subscribing, and much more. It doesn’t have a free trial and it’s lacking in a couple of particular departments, like not being able to do subscriber tagging and lead scoring, but the pros easily outweigh the cons for most professional bloggers. It is good enough for Pat Flynn, after all.
ConvertKit, as a final verdict, delivers responsive and functional emails through a simplified email automation system, and it has reasonable automation rules starting out that you can follow. It’s affordable, with the plan that’s the lowest price just $29, so it’s an easily decided-upon investment for the writers, professional bloggers, and authors that want to get a bigger audience, expand their worth, and not have to cut corners on features they need.
Drip is a dream for serious marketers, sellers, and business people trying to build their business online using the intuitive automation software that Drip provides. It may not have landing pages or a $29 plan like ConvertKit, but it does still have a fairly affordable starting plan of $49 and the ability to handle every single aspect of email marketing and automation.
From emailing potential users to launching entire marketing campaigns, Drip is one of the best software companies you could find. Those who like to make money through a passive income, thanks to their website and the products for sale on it, favor Drip. The visual builder allows you to effortlessly organize everything, from the free trial all the way to subscribers in your audience becoming customers.
In this comparison, we were able to properly examine both Drip and ConvertKit and properly identify who they’re best matched up for. Don’t forget to leave a comment to tell us which automation software is your favorite – and of course, why it came to be your favorite in the first place. Do you favor Drip, ConvertKit, or a different automation software altogether?