With the vast amount of online software companies today, generating revenue and growing your sales through marketing automation has never been easier. ConvertKit and ActiveCampaign are just two of the many software options that promise to help your business succeed in online marketing. While ActiveCampaign and ConvertKit offer many of the same features and tools, they each offer their own unique features, design, and scope.
Comparatively, both applications provide users with excellent tools for sales automation. Keep reading as we compare both applications in detail on an array of criteria.
ConvertKit and ActiveCampaign both offer many of the same features. They both possess simple, easy to use user interfaces. Both offer easy to create form builders that integrate into your existing web pages with ease. Below you will find a comparison of the key features ConvertKit and ActiveCampaign have to offer.ConvertKit and ActiveCampaign both offer many of the same features. They both possess simple, easy to use user interfaces. Both offer easy to create form builders that integrate into your existing web pages with ease. Below you will find a comparison of the key features ConvertKit and ActiveCampaign have to offer.
EMAIL MARKETING AUTOMATION AND BROADCASTS
ConvertKit calls its email sequences, “email courses”. With ConvertKit, you can easily enter your subscribers in your email courses and customize when subscribers receive emails based on a variety of factors such as when they subscribed or a specific date. In addition, ConvertKit allows you to set specific automation rules. Even those who are unfamiliar with email marketing will find ConvertKit easy to use. They provide users with automated blueprints, which come preset with common events such as product launches and live webinars.
ActiveCampaign offers you all of the features of a normal email marketing platform but also provides you with an automated email tool and interaction-based segmentation. To take it a step further, your email automation in ActiveCampaign can be managed in various ways. Existing user data can be used to create different segments or you can choose to create segments based on how subscribers behave with your website.
ActiveCampaign offers extended personalization with custom features such as customized emails based on your subscriber’s gender and location. ActiveCampaign can take data from how your subscribers behaved after a specific event and then fork, or redirect, individual subscribers to the most relevant content.
LANDING PAGES AND OPT-IN FORMS
ConvertKit comes with a WordPress plugin that integrates seamlessly with your already existing WordPress page. It can also be integrated to other HTML sites using a shortcode.
Whether you are using the preset plugin or CSS, ConvertKit’s two-field form builder can be quickly customized using CSS. ConvertKit’s form building can be viewed inline, as a dialogue box and within and beside your existing content.
Should you choose to create a landing page to grow your email list, ConvertKit provides you with four landing page templates. These basic pages are ideal for social media promotions but are not fitting for PPC.
ActiveCampaign also gives you four different opt-in form visuals. You can only choose from a few of these forms when operating under their Lite plan. You must upgrade to Small Business or Enterprise to gain access to all opt-in forms. Checkboxes, list selectors, and CAPTCHA are all the custom feature you can add to your form. Other form customizations can be added using CSS code.
PROS & CONS OF CONVERTKIT
- The simple design of ConvertKit makes it a smooth process from initial login to sending your email course.
- ConvertKit offers a user-friendly software. Drag and drop functions make editing and creating email courses a breeze.
- WordPress ready.
- ConvertKit’s user interface shows your KPI’s like click rate, open rate, and daily subscriptions.
- Clean, aesthetically pleasing and precise emails can be easily viewed by subscribers on a desktop or mobile.
- Creating a landing page for your blog or website is quick and easy.
- Initial software purchases are necessary to gain access to any of ConvertKit’s functions.
- ConvertKit only offers four landing page template options, making it difficult to create PPC traffic drivers.
PROS & CONS OF ACTIVECAMPAIGN
- Variable data such as previous site visits, gender and location can be collected and input into emails to customize emails.
- Opt-in forms are easily added to your website.
- Drag and drop email interface allows you to quickly and efficiently create engaging email layouts.
- Contact segmenting created with contact data, website interaction and contacts interests will redirect the most relevant content for each subscriber.
- Automated SMS outread can be added in addition to email outreach.
- Built-in CRM makes sales and marketing coordination and project follow-up seamless.
- ActiveCampaign’s geo-location tracking system allows real-time location visibility to when and where your contacts are interacting with your content.
- You must purchase a Small Business or Enterprise plan to have full access to customized branding and domains.
At $29 per month and 1,000 contacts, ConvertKit gives users unlimited emails, courses, forms, landing pages and automation rules. Prices automatically increase as you add more subscribers. The most expensive plan is $3,999 for 900,000 subscribers.
ActiveCampaign starts at $9 for 500 contacts. With this initial plan, you can access to the email automation tools but cannot use features such as CRO, custom domain or branding and SMS marketing.
ConvertKit appeals to the blogger or content website manager who wishes to integrate with their existing sites. No coding experience is necessary to utilize ConvertKit’s email automation rules.
Anyone looking to utilize a built-in CRM tool will likely choose ActiveCampaign as their email automation software. ActiveCampaign is the obvious choice for the marketer and sales team.